The very 1st Spicy exhibition (collaboration): K-11

How does a collaboration taste like?

Spicy is one, as our experience working with Neighbour and de goose told us.

Rolling back to Aug last year, we were tasked to make shopping mall K-11 a gen-Z’s icon. We drew intelligence and expertise from agencies of this generation - Neighbour & de goose - and together created the very first spicy cultural exhibition in town.

Under the theme of “spilling the chilli sauce”, K-11 was transformed into a funky space for gen-Z to explore how spicy they are, both literally and spiritually. The gigantic yet broken bottle of chilli sauce handily became an instant Instagram spot.

How spicy can a collaboration be? As spicy as the spilled sauce.