STAND TALL

For Lee, we developed a thematic campaign across film and print, celebrating the spirit of perseverance — not only Lee's own journey, but also that of people who share his determination to stay true to their beliefs.

We brought this spirit to life through Director Mike, whose insistence on doing things his own way echoed the campaign's central message: staying true to your vision, even when the road isn't easy.

It was also our honour to feature Chee Kee Sawmill & Timber, a landmark of Hong Kong's craftsmanship and heritage, as the campaign's setting. Its history and enduring spirit added another layer of authenticity to a story about passion, persistence and doing things your own way.

More than a campaign, it was a tribute to those who refuse to give up on what they believe in.