HKU Space Community College

Branding & Admission 2020

As a content marketing agency of HKU SPACE CC, we are commissioned to create two series of videos that reinforce its branding image and drive admission respectively, following the result announcement of Hong Kong Diploma of Secondary Education (HKDSE).

Leveraging the stories of the school’s fresh graduates, the branding videos targeting both parents and HKDSE students tell how the school empowers its students to build their desired future.

When it comes to driving admission, the storytelling style is altered to shift the focus on the strengths of the school and how its students successfully find their way to further their studies in universities. Targeting HKDSE students, the tone is deliberately made to be utterly colourful and refreshing.

Additional 6s videos are specially made to fit in media placement on YouTube, driving further clicks to the school’s website.