Fidelity MPF Campaign 2019

When was the last time you checked your MPF account? Probably never!
Procrastination was probably one of the most common syndromes of Hong Kong people when it comes to managing their MPF accounts. To create empathy and awareness, we started off with a procrastination survey.

Procrastination survey to arouse awareness and buzz

With a lot of hype around procrastination and conversation about MPF created, Fidelity launched a series of social videos and content. Successfully brought awareness for Fidelity’s MPF.