adidas - The Junk space for Gen-Z
We were commissioned by adidas to build relevance with Gen-Z.
With the latest happenings, we understood Gen-Z were looking for “breathing space” - a space for them to temporarily walk away. Hence we created a Junk Space with various local artists for adidas.
The Junk Space was initiated by a story created by 藍橘子:
And brought to life by Isaac Spellman 巫男’s illustrations:
We’ve also collaborated with JOOX Hong Kong and created a 3D Immersive Audio and an IG filter with rosterizer from the UK (the creator of Face Invaders)for a truly immersive experience
Don’t forget to enjoy with your headphone on!