7-SIGNATURE 撳脾你食

7-SIGNATURE is one of the house brands of 7-Eleven. It includes a range of fast food that can be easily prepared with Microwave. Though it has been in market for years, the awareness is low. 

In order to build awareness and trials for the 7-SIGNATURE chicken range, a simple digital game was launched.

4.5million

times of game played in 2 days

10,000

drumsticks gave out