7-Eleven - We Hear You

The release of DSE results fell on Jul 11, 7-11 in 2018. There was no better brand to support DSE students on such an important day of their lives than the “brand of the day” - 7-Eleven.

With the cookie-cutter-education in Hong Kong, students are longing to find their own voices. So, in addition to cheering them up with free slurpees on the day, we partnered with ex-DSE students and developed a video that advocated students to tell us their hearts with their voices! Our director was Sam Cheng who was a City University year 2 student, whereas the whole crew, actors and actresses have all taken part in the past DSE examinations. The result was a video that resonated strongly with DSE students.

We have also extended our support to the general public on such special day of 7-Eleven.