RAP THE SHRIMP & SQUID. 🎤🍤

Who says launching a bowl of noodles can't be a hip-hop moment?

For TamJai SamGor's shrimp and squid mixian, we turned a simple product launch into「魷嘻蝦」— a playful Cantonese twist on hip-hop.

Instead of another food commercial, we brought together three rising rappers to create three social-first videos, blending music, humour and SamGor's signature attitude.

Turning a product launch into entertainment people actually want to watch, share and talk about.

Good beats. Great noodles. A little 魷嘻蝦. 🎶