THE MOST ICONIC HAIR WASH IS BACK! 🧴🫧
For lilyeve’s CICA PDRN range, we jumped on the JFFT hype and reunited @bedgor_littleworld and @giant_rice2m to recreate their legendary hair-washing moment — this time, with a lilyeve twist!
And why stop at videos? We snapped some Polaroids on set and turned them into super limited-edition collectible photocards for a social giveaway.
A little fan service, a lot of fun, and engagement taken to a whole new level. 🔥
Client
lilyeve
Year
2026
