How do you launch an app when everyone is already telling people to download theirs?

We did the opposite.

Teaming up with Hong Kong's legendary 渠王, we took his iconic graffiti style into 7-Eleven stores, turning walls, price tags and coffee cups into warnings NOT to download the new 7-Eleven App.

A little reverse psychology, a lot of cheekiness, and a very unconventional way to drive app downloads.

Sometimes, telling people NOT to do something is exactly how you get them to do it.